Why is there a setup (digitizing) fees when my logo is already in digital format?
Digitizing, or punching, is the process of converting artwork into a digital code that can be read by today's advanced embroidery machines. This digital code provides the instructions to the embroidery machine's operating system which, in turn, tells the embroidery machine's frame how to sew the design.
A skillful digitizing artist uses very specialized (and expensive) embroidery digitizing software to interpret your particular artwork design into a digital embroidery pattern. Digitizing is both a technical and a creative process. It's much more than most people might imagine.
Many people think their design will just be 'scanned'. While the digitizer may begin with a scan or a graphic file, he has to tell the embroidery machine where to put each stitch, and what order to sew your design - including where to stop, trim the threads, and switch to a different color.
Poor digitization WILL result in a poor-looking design. Saving a few dollars on a one-time digitizing fee and ending up with a poor-looking logo is no bargain.